Successful marketing is all about building sustainable relationships with your customer base - not just throwing together a targeted ad for a one-time sale, but connecting over time. We offer a holistic strategy that uses the full marketing toolbox - finding your people where they live and speaking to them in a language they understand. How do we get there?
- Strategic Planning: Before you talk to your audience, you need to know them. All our marketing plans begin with this foundational work - who you’re already speaking to, and how to invite new folks to the table. We focus on audience engagement, audience development, and making sure we make an integrated plan to match the demographic to the marketing and communications tool.
- Lifecycle Marketing: From landing on your website to connecting on social media, all the way to abandoned carts, and email marketing, we cover the entire customer journey. Whether you’re welcoming them to your brand, re-engaging those who have lapsed, or celebrating your long-time fans, we’ve got all the stops covered.
- Branding and Creative: Your business is beautiful, and your marketing should be too! We learn about who you are and how you want to present to the world, and translate that into visuals, logos, colours, font selections, and everything else you need to put your best face forward.
- Email: Email is a direct line of communication between you and your customer. From breezy newsletters updating your loyal fanbase on the latest to formal introductions to prospective people, email is one of the most crucial marketing tools. We’re ready to draft copy, build templates, and get you the right tool to send your creations.
- SEO/SEM Optimization: Search visibility matters. From making sure your business shows up on Google Maps to fine-tuning your on-page keywords, we help customers find you organically and effectively. We include local SEO best practices, technical audits, and smart metadata so you rise to the top.
- Website Audit: A strong website is the foundation of your digital presence. We assess usability, accessibility, mobile responsiveness, content structure, and SEO performance to identify what’s working and what needs attention. Then, we deliver actionable recommendations to optimize for both users and search engines.
- Keyword Research and Content Optimization: We dig deep to find the search terms your audience is actually using — not just the trendy ones. Then we craft and refine your content to align with those terms, boosting your visibility and helping your audience connect with your message more easily.
- Pay-Per-Click: Ads that work smarter, not harder. We run campaigns across Google Ads, Meta, and LinkedIn — with an eye on lowering your Cost-Per-Click, improving conversion rates, managing ad spend budgets, and retargeting the people who are already interested. Your ad spend goes further with the right data and creative behind it.
- Analytics and Dashboard Reporting: If you can’t measure it, you can’t manage it. We build clear, customized dashboards so you can track performance across platforms in real-time. From open rates to ROI, we turn raw data into insight — helping you make informed decisions and see what’s working (and what’s not).
- Marketing Integrations: Email marketing integrations such as MailChimp and Shopify email, CRM integrations, automated posting integrations such as HootSuite - we have many options to automate what you.
With our expert branding and creative services, your business will stand out with a visual identity and messaging that capture the true essence of your brand. Build trust and lasting connections with memorable design and storytelling, ensuring every point on your customers' journey feels authentic and captivating.
Ready to get started? Chat with us to learn more.